Interest targeting is one of the best ways to get your message across to new people on Facebook using the ad manager. This message could be a new blog post, a lead magnet or you could even target products to people based on their interests.
Facebook collects loads of data on each of us. The pages we like, the apps we install, the videos we watch plus more. You can even target your competitors fans once you get familiar with using the precise interests!
However you can also waste a lot of money using these interests if you do not get the right audience. Sometimes you will find you will have to test in order to find it – most of the time actually.
Often though it can be a painful process to discover these precise interests if you do not know where to start.
Thankfully this is where I come in! I have compiled this handy Infographic or cheat sheet if you would prefer for you to show what variations of your keywords you should try in the Ad Manager when using ads based on interest targeting.
Try these and you will find some great interests I am sure.
Note: Due to the very nature of this interest targeting not all will work every time. Often when you research websites and pages from a Google search I have found that as a rule of thumb about 50% will show as a Facebook Interest. That is all part of the game unfortunately.
You will find a ton of great audiences using this cheat sheet Infographic. Here in this video I will put it to the test for you and show you some examples using a very popular niche.
Do you have any other tips on Facebook targeting? I would love to hear your thoughts in the comments below.
Author: John Banks
John Banks owns CoolsMedia where they study and practice local online marketing techniques. He also owns several viral news sites which keep him busy.