Facebook Precise Interests Cheat Sheet

Facebook Interest targeting

Interest targeting is one of the best ways to get your message across to new people on Facebook using the ad manager. This message could be a new blog post, a lead magnet or you could even target products to people based on their interests.

Facebook collects loads of data on each of us. The pages we like, the apps we install, the videos we watch plus more. You can even target your competitors fans once you get familiar with using the precise interests!

However you can also waste a lot of money using these interests if you do not get the right audience. Sometimes you will find you will have to test in order to find it – most of the time actually.

Often though it can be a painful process to discover these precise interests if you do not know where to start.

Thankfully this is where I come in! I have compiled this handy Infographic or cheat sheet if you would prefer for you to show what variations of your keywords you should try in the Ad Manager when using ads based on interest targeting.

Try these and you will find some great interests I am sure.

Note: Due to the very nature of this interest targeting not all will work every time. Often when you research websites and pages from a Google search I have found that as a rule of thumb about 50% will show as a Facebook Interest. That is all part of the game unfortunately.

Use combinations of your keyword and these phrases.
Facebook Precise Interests Cheat Sheet

You will find a ton of great audiences using this cheat sheet Infographic. Here in this video I will put it to the test for you and show you some examples using a very popular niche.

Do you have any other tips on Facebook targeting? I would love to hear your thoughts in the comments below.

Author: John Banks

John Banks owns CoolsMedia where they study and practice local online marketing techniques. He also owns several viral news sites which keep him busy.

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About The Author

John Banks

John Banks owns CoolsMedia where they study and practice local online marketing techniques. He also owns several viral news sites which keep him busy.

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  • Barry Joyce

    Reply Reply March 7, 2016

    An interesting read, thank you

    Both methods are powerful but I prefer to use Facebook Ads

    I look forward to following the journey

    All the best


  • John Banks

    Reply Reply March 7, 2016

    Facebook for me is currently the best platform for paid traffic. This is my opinion of course, but it has so much data it’s unreal.

    All businesses should be using it. The first thing any site should do is place a retargeting pixel on their site.

    Then play with Facebook ads. Leads, traffic and engagement is all available with good ROI!

    Thanks for dropping by. Glad you enjoyed the post, infographic and video.


  • Cararta

    Reply Reply March 8, 2016

    Hi John,

    Glad you showed the manual system. Several people are selling
    software that does all the search and brings up the results…don’t
    think you really learn anything by using it.
    Plus many are tied to auto posting of results onto your site. Another
    big NO NO…..

    Just finished reading an article about “Auto Blogging” and the opinion
    was don’t do it. They also included an old video by Matt Cutts saying
    original quality content might be slower, but it is Evergreen.

    I often use Bing for searches, just to get a different point of view!

    • John Banks

      Reply Reply March 8, 2016

      Great tip on using Bing for some new results!!

      Thanks for your input!

  • Roy Miller

    Reply Reply March 17, 2016

    Very good information. Thank you for the graphic. It is very useful.

    • John Banks

      Reply Reply March 17, 2016

      You are welcome Roy. I guarantee if you use some of these phrases you will unearth some targeting gems. No matter what niche you are in…..

  • Mike Gardner

    Reply Reply March 17, 2016

    some good tips, I also include the names of authors my target market would read, and also add the names of prominent people who are likely to share the same target market as me

    • John Banks

      Reply Reply March 17, 2016

      Yes Mike! Authors are a great target. In fact I recommend using Amazon as a research tool. The “other people purchased” can be a neat little hack on finding out more about your audience. Thanks for the comment and adding more value to the post!

  • David Rhodes

    Reply Reply March 25, 2016

    Love your post. Facebook is where it is. Studying testing Facebook advertisement is in my opinion can be your best strategy. Even a simple like page when set up right can offer value and in return get you sales. I would love more of your posts to feature retargeting. Thanks for your cheat sheet. Nice to keep. Sincerely David

    • John Banks

      Reply Reply March 25, 2016

      Awesome David! Great stuff

    • John Banks

      Reply Reply April 6, 2016

      Welcome David! Thanks for stopping by. Yes, you are right. Currently no other platform offers the targeting FB does.

      Kind Regards!

  • Peter Beckenham

    Reply Reply March 26, 2016

    Many thanks John,

    This was great timing for me as I am about to enter the world of Facebook marketing for the very first time.

    There is just so much information you can grab that is becomes a bit overwhelming.

    So you explanation of exactly how “precise interests” actually works was very helpful.

    Many thanks again for sharing your expertise John

    Best wishes from the remote Thai village blogger come Facebook marketer


    • John Banks

      Reply Reply April 6, 2016

      You are welcome Peter. Take your time with it. Learn some basics first. And if you are doing precise interests then refer to this graphic. I have spent thousands of dollars with Facebook ads so I know this stuff works!! But you will quickly burn cash if you are targeting blind!

      Good luck. Reach out if you need help.


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