Social media became a platform for new age endorsers called social media celebrities. Another term for them is an influencer.
An influencer has the ability to shape consumer behavior. They also have a share of opinion on so many topics on a certain niche. Because of the potential of influencer marketing, a lot of brands have used this strategy to get to where they want to be.
One of the most popular social media platforms that made fostered this strategy is Instagram. And why not? Instagram has the highest brand engagement compared to other social media sites including Facebook, Twitter and popular social media platforms.
But what really makes influencers so significant? Perceived as experts, or a leader, their opinion is thought to be credible in their niche. So how exactly do you become one? Here are some tips that you can follow.
Be a perfect representative of the brand’s demographic
In order to become an influencer, you have to fit a brand’s demographic. Just like celebrity endorsers, brands want the perfect representative for their products and services. And the only way that they can do this is to be real.
Don’t expect companies like Nike and Addidas to go after people who don’t live the lifestyle that they want their brand to be associated with.
Be seen and interact
There is no better way than to be visible on Instagram. Instagram allows you to communicate to your audience. But of course, you have to be careful on what you post. You have to make sure that it won’t damage your reputation.
How many times in a week should you post? There is no general rule to how many posts you should make, but you have to make sure that you consider how other people view you. If you overdo posts, you’ll be seen as a spammer. On the other hand, if you rarely post, your audience may forget all about you.
Once you have an audience, don’t forget to interact. Reply to their comments and even like some of their posts. This makes your Instagram presence organic in the eyes of other users.
Build a focused and useful presence
One of the most effective measures that you can do to expand your audience is to have a focused and useful presence. It is important to have an Instagram account that has a specific interest. You can do this by being knowledgeable about the brand and the product that you represent.
For instance, if you are a photographer promoting cameras and accessories, it is a good idea to produce stunning photos or even give tips on your Instagram account.
Have a color theme
Next, it is important to have a color theme for your photos. Do you plan on using blue to give it a cold hue? Or perhaps, you plan on using a bit more red and yellow to give your feed some warmth?
It is a good idea to also make use of professional photo editing software. Though Instagram has its own simplified form of photo editing software, nothing beats the use of a professional digital camera and a photo editing software.
Lastly, you want to make sure that you are consistent on what you do. Not only should you be posting photos on a regular basis, consider setting a consistent tone as well. For instance, you can use famous quotes in your posts to compliment beautiful photos.
When it comes to promotional posts, it is important to keep it to a minimum. You have to make sure to keep a consistent ratio of both organic and promotional posts. As rule of thumb, post one promotional post for every eight non-promotional posts that you’ve made. This will keep your audience interested in following your feed.
Instagram is a platform that brands can utilize in order to reach new followers, and maximize their current market. With the help of influencers, brands become relatable to its audience. An influencer can benefit from freebies or even get paid, as if it’s a full time job.
Have you utilized other strategies in influencer marketing? Feel free to leave them at the comment section below!
Author: James Hughes
Hi my name is James Hughes, I’m a professional internet business consultant and digital entrepreneur.
I have been working online for over 5 years now where I help individuals and businesses build online systems that increase their revenue, drive more traffic and capture more leads.