Just how effective is online marketing? In today’s time, it can be your staple marketing strategy towards success. But of course, it is important to use the tool properly. It is important that you get the trust of your audience in order to find success in online marketing. But of course, this is not something that you can do overnight. In fact, here are some strategies that might work for you!
1. Determine the interest of your market
The first step in gaining the trust of your audience is to determine what they really want. Every niche might have a different interest. The easiest way to determine their interest is to check who comprises your audience. Next, you can also check competitors who you share the same market with.
From here, you can ask the right questions to your audience. Do they want a source of reliable information? Perhaps, they want a company that can respond to their needs and wants?
2. Minimize promoting your products/services
Another effective online marketing method that you can utilize is to be subtle when it comes to selling your products and services. Next thing you need to know about consumer behavior is to never shove your products and services into their throats. Instead, they want to have a company that they could relate to. As rule of thumb, what you should do is to share 80% non-promotional posts, and 20% promotional posts. This would guarantee people looking at your page.
3. Be an authority in your niche
In order to gain the trust of your audience, it is imperative that you become an authority in your own niche. How exactly do you do this? It is important that you post useful information that can be used by your market. Next, it is better if you are on top of things when it comes to trends in your industry.
One of the simplest and most effective means of becoming perceived as an authority is to create original and useful infographics to your audience. You can then have it published in a blog which can be shared by in different social media platforms.
Now that content is king, you need to have to produce useful and original content which could capture the attention of your audience.
4. Respond to your audience
Another effective strategy that you can use in order to gain the trust of your audience is to make sure that you interact with them. You can do this by replying to their query and comments. You don’t have to answer every reaction in the comment section, but this simply sends a good signal to your audience.
5. Schedule your posts
Consistency is key to gaining your audience’s trust. You need to schedule your posts. What’s the point of posting if it won’t be seen by your audience? You may get different answers from different experts when to post on social media. Some experts would suggest an hour before they go to work, and immediately after work. On the other hand, there are those who prefer to post during lunch time. In reality, it depends on who your audience is. It is important to know their social media behavior to determine when is the best time for each post?
6. Have the right type of branding
Next, you need to have the right kind of branding in order to get trust of your market. Wonder why Facebook, McDonalds, Starbucks and other companies are successful in their respective market? That has a lot to do with their branding.
The most common misconception is that branding is simply a logo. It is a combination of different things from the voice that you use, to the colors that you implement. Find the right branding that fits your company’s appeal.
7. Invest on the right influencer
Last, you want to make sure that you get the right person to represent the company. Not all companies will need an influencer. But in an event that you need one, make sure that you don’t get an influencer just because of his or her followers. It is important to measure how people in your market perceive the influencer.
8. Handle crisis and customer problems properly
You can never please everyone. That is a fact of life. But when you have a customer who isn’t happy with what they bought from your company, this can make things a bit more complex. Now that you have the internet, a negative review can impact your company in the long run. An effective online marketing practice is to monitor your company’s online reputation.
You have to make sure that you have a superb customer service and a company policy that prioritizes customers over profits. Next, you also need to make sure to answer negative comments or reviews made about your company. It is a usual practice to send discounts and even free products to those customers who had a bad experience with your company.
Success is a hard thing to accomplish without the trust of your audience. There are many ways on how you can gain the trust of your niche. From providing the right information to your audience to prioritizing customer experience, these are some of the things that would matter.
Do you utilize other online marketing strategies to gain the trust of your market? We would love to know!
Author: James Hughes
Hi my name is James Hughes, I’m a professional internet business consultant and digital entrepreneur.
I have been working online for over 5 years now where I help individuals and businesses build online systems that increase their revenue, drive more traffic and capture more leads.