Planning to invest and improve on your overall internet marketing for this year? 2015 was a tricky year for all of us. From changes in Facebook algorithm that has killed organic reach, to the prominent use of mobile devices in following and purchasing products, it is imperative to have an idea what the next twelve months can give us. Here are some things that you can expect this 2016 based from past data.
Video will be a crucial part of content marketing
YouTube last year continued to grow. It is among the most visited websites for video content. With the proliferation of 4K videos, and improving technology in video editing, there’s no sign that this is changing any time soon. According to the data collected in recent years, users engage more on video content than text. Including videos on your website’s pages can make a huge difference in traffic and even in your market’s overall reaction.
Apps integrated with digital marketing
Now that we are moving in a world dependent on smart phones, Google has been offering App indexing. This is only the start. In 2016, more businesses will realize the possibility of increasing online presence by having a dedicated app for their business.
Though responsive web design works for now, expect more companies to provide apps that can provide instant access to its users.
SEO will continue to shift towards prioritizing content
Google’s algorithm changed the way websites are ranked, which affected a number of businesses over the years. Expect Google to prioritize content in ranking the websites. Social media signals, value of the content, and grammar are some of the things that you need to pay close attention to. Hiring a copywriter makes perfect sense. And since mobile searches are also expected to go up, it is a good idea to look into long tail than highly competitive keywords.
Mobile will still outperform desktop
Did you know that 10% of the American smartphone users don’t have a broadband internet at home? In 2015, mobile media time was 51% greater than desktop media time. In 2015, $13 billion of the total $50 billion internet ads came from mobile ads. For 2016, these trends are expected to continue given the rise in the number of mobile phone users.
Top brands pay celebrities in order to advertise their products. Other than simple endorsement, brands evaluate the influence of their sponsored celebrity. For blogs, online influencers can make a huge impact in delivering traffic and attention to the website.
Increased advertising budgets
According to statistics, companies are more than willing to invest on digital marketing efforts for this year. For 2016, digital marketing spending is expected to rise by $10 billion more than the previous year.
Likes will no longer mean a lot
ROI will also be scrutinized by marketers. Over the past seven years, likes have become a valuable asset that social media managers craved for. Unfortunately, likes don’t necessarily mean sales. And for small entrepreneurs that need immediate results, likes don’t really make the any sense other than potential exposure to other people within your follower’s network.
Online marketing landscape has changed over the years. Learning from the previous year can help your business grow. Playing your cards right can increase your overall online presence without wasting your marketing budget. With this internet marketing forecast for 2016, knowing where to focus your efforts is a good way to start the year right.
Author: Paul Haynes
Hi I’m Paul Haynes and I’m both an Offline and Online Entrepreneur, Professional Affiliate Marketer and Personal Business Coach. I have been working online now for almost 2 years where I simply leverage systems and tools that are readily available to anyone who desires the laptop lifestyle.