Social Media is the most common means of spreading information today. With billions of users, it is also the bread and butter of most entrepreneurs trying to promote their brand. It is inexpensive, yet effective in targeting specific markets.
But what works a few years ago may no longer work today. Social media managers have to deal with the evolving social media algorithms and changing attitude among social media users. For instance, Instagram recently announced that they will stop showing feed chronologically. Instead, they are going to prioritize popular posts.
What should you do to get the best results when faced with these types of changes? Here are six creative social media hacks that you can implement on your campaign.
1. Utilize Facebook’s cover photo
One of the things that could instantly grab your market’s attention is your Facebook page’s cover photo. It is most likely the first thing your audience will notice. Facebook’s cover photo is measured 828 px by 315px. So what’s the best practice to maximize this part of your Facebook page?
First, it is important that it abides by Facebook’s rules. You shouldn’t be committing copyright infringement, plus the cover photo shouldn’t be misleading.
Next, you want to make use of templates that measure the exact measurement of the cover photo. You can try to use canva.com to have an easier time manipulating your photos into the measurement.
Also, you want to stay visual when it comes to your cover photo. There was a time when Facebook used the 20% text rule. However, despite having the liberty to do whatever you want, try to focus primarily on visuals.
Here are more practices that you can apply on your cover photo.
2. Mix personal and professional
One of the most difficult parts of running a social media page is finding the right voice for your company. It’s a common mistake by social media managers to make their page talk like robots.
It is important that your page becomes relatable to your audience. The purpose of social media is to make companies approachable. Companies used to be all formal when it comes to communicating with their audience. This isn’t the case anymore. You can now use a casual tone.
If you are afraid that casual means untrustworthy, there is always a middle ground between personal and professional that you can play around. Finding this middle ground could be one of the valuable social media hacks that you can implement to gain the trust of your audience.
3. Forget the studies and statistics!
It is a common trend among social media managers to rely on case studies for their strategies. Case studies provide an insight on consumer behavior, useful trends and practices that can be used by businesses.
What if we suggest not following these numbers every once in a while? Ok, you may think that this is too reckless for you. If you think social media hacks are all based on numbers, this may not always be the case. There are some studies that won’t apply to your niche. What you can do is to study the behavior of your market carefully.
Try to test posting on different times to see which time suits best for your market. Do most of them view their social media accounts during lunch time, or perhaps, after work? These are things that only you can answer.
4. Professional photos
Visuals make a great difference in today’s World Wide Web. It has the ability to tell a story and relate to your crowd. Do you still use stock photos? Though there are sites that provide high quality photos, such as unsplash.com and Flickr, it is a good idea to turn to professional photography. Product shoot should be well planned in order to capture the attention of your audience.
5. Study your successful competitors
If it isn’t broken, why fix it? One of the simplest, yet most effective social media hacks that you can do is to follow what successful competitors have been doing. Not only does it save a lot of time in research, it also minimizes risks. You can use some of their strategies and just make small tweaks to make these steps fit your brand.
6. Learn from past actions
It is always important for a brand to always learn from past mistakes, and things you’ve done correctly. Your actual data gives you an idea what works and what doesn’t work. Try to look back at some of your most viral posts and see which methods you can apply to your current posts.
It is common for brand owners to also handle their very own social media accounts. And since not everyone has marketing background to help them manage their digital marketing, these social media hacks can give you some idea on how to be effective in catching your audience’s attention.
Have you done any of these hacks? How did it go for you? Feel free to write the comments below!
Author: James Hughes
Hi my name is James Hughes, I’m a professional internet business consultant and digital entrepreneur.
I have been working online for over 5 years now where I help individuals and businesses build online systems that increase their revenue, drive more traffic and capture more leads.